Hi! I’m Matt Cromwell
I’m the founder of Roots & Fruit, a fractional Chief Growth Officer practice for product companies that want growth to feel deliberate—not reactive.
After co-founding GiveWP and leading marketing and customer experience at StellarWP, I’ve spent more than a decade turning customer insight into product decisions, team alignment, and operating systems that support sustainable growth.
On this site you’ll find what I’ve learned along the way—in blog posts, on WP Product Talk, and in a weekly newsletter—for builders growing WordPress product businesses they’re proud of.
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
Matt is “one of the good guys” in my book. A true community builder and participator, he’s been a consistently clear voice in the sometimes murky world of WordPress. He doesn’t seem to shout, ever, but what he says, he’s thought about, and is worth reading, or listening to.
Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- FullText Search for WP: A Community PluginFullText Search for WP is a community plugin to improve wp-admin search with FULLTEXT, meta, taxonomies, and better relevance.
Latest Episode of WP Product Talk
- Artificial intelligence is changing the role of software developers in ways that go far beyond code generation. On August 5, Katie Keith and Zack Katz welcome Ross Morsali to explore how AI research workflows are helping developers tackle problems that once seemed far outside their expertise, unlocking new opportunities for WordPress products and beyond. Ross […]