I write about life, coffee, and building digital products.
I write here about my own musings and reflections, but my work is a Roots & Fruit and WP Product Talk is my podcast.
Latest writing
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I Rebuilt MattCromwell.com as a Static WordPress Site on Spacefast
I build MattCromwell.com in local WordPress, export it with Simply Static, and ship the static files to Spacefast with one command.
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FullText Search for WP: A Community Plugin
FullText Search for WP is a community plugin I started so wp-admin search can use FULLTEXT, meta, and taxonomies and actually find…
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Anti-Positioning: How New Products Win by Saying “No”
When a new plugin stalls, people add features. This post is about saying no instead, and the anti-builder I made so the…
A little about me
I co-founded GiveWP, then led marketing and customer experience at StellarWP. I have a unique CX-focused perspective on what it means to build and grow products that thrive in this AI-driven market.
My work elsewhere
Want to learn more about what I do? Check out my agency, or my podcast.
Roots & Fruit
Fractional CMO work for product companies.
WP Product Talk
Conversations with people who build WordPress products.