Hi! I’m Matt Cromwell
I’m the founder of Roots & Fruit, a fractional Chief Growth Officer practice for product companies that want growth to feel deliberate—not reactive.
After co-founding GiveWP and leading marketing and customer experience at StellarWP, I’ve spent more than a decade turning customer insight into product decisions, team alignment, and operating systems that support sustainable growth.
On this site you’ll find what I’ve learned along the way—in blog posts, on WP Product Talk, and in a weekly newsletter—for builders growing WordPress product businesses they’re proud of.
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
Matt is kind, has a great sense of humor, and is humble. He is contemplative, patient, and curious. These admirable qualities also make him a great businessperson. The teams he leads have a human-first approach to solving problems and bring a shared sense of purpose to their work.
Matt is one of the nicest people in WordPress and brings values and humanity to everything he does, while balancing this against helping businesses to become more successful. His presence in the community truly makes it a better place.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- FullText Search for WP: A Community PluginFullText Search for WP is a community plugin to improve wp-admin search with FULLTEXT, meta, taxonomies, and better relevance.
Latest Episode of WP Product Talk
- Should your WordPress product business expand to Shopify? For plugin and SaaS owners, Shopify can look like a compelling opportunity to reach a new market—but expanding to another ecosystem also brings new technical challenges, customers, competitors, marketplaces, and support demands. On October 14, Katie Keith and Ian Misner will dig into the realities of going […]