The Support Capacity Formula That Tells Me When to Hire or When to Fix the Product
Knowing support capacity isn’t about costs; it’s about clarity. Here’s the formula we use to decide when to hire and when to fix the product.
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FullText Search for WP: A Community Plugin
FullText Search for WP is a community plugin to improve wp-admin search with FULLTEXT, meta, taxonomies, and better relevance.
Anti-Positioning: How New Products Win by Saying “No”
Stop feature fatigue. Learn how Anti-Positioning wins by drawing hard lines. Turn your “No” into your best feature.
Make Every Review an Opportunity
A five-star review isn’t the end of the customer journey. Learn how to turn positive reviews into deeper engagement and better products.
Why I Rebuilt Delayed Admin Notice and Now Ship It in My Freemium Plugins
Why I rebuilt my delayed admin notice code and now ship it in every freemium WordPress plugin I build, plus how others can use it too.
Product Thinking in Practice: The Choices Behind Synced Pattern Popups
A walkthrough of the product decisions behind a small WordPress plugin and what they reveal about the gap between vibe coding and real product creation.
Finding the Next Right Thing
It’s my last day at StellarWP. I’m setting out to find the next right thing, a new chapter well worth doing.
My Best Advice for WordPress Product Businesses in 2026 and Beyond
The next era of WordPress products won’t be won by features or AI, but by clear, intuitive experiences that make users feel capable from the first click.
The Real Power of AI in Support Isn’t Fewer Tickets; It’s Better Answers for More People
AI doesn’t replace human support; it scales access to better answers and makes documentation more effective.
The Problem with “No Questions Asked” Refund Policies—and What to Do Instead
Refunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
The CLAP System: How We Turn Feedback into Insight
CLAP isn’t software—it’s how we capture, label, and act on real customer feedback to shape better products. Here’s how to start doing it too.
