Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- The Problem with “No Questions Asked” Refund Policies—and What to Do InsteadRefunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
Latest Episode of WP Product Talk

- Brian Gardner joins Matt Cromwell & Zack Katz to reveal where the block theme market is headed. Live insights for WordPress product owners.