My journey as a WordPress business owner
Tips, Insights, and Experiences
All open-sourced here

After years working in the WordPress product business, I wanted to “open source” my insights and tips. My blog, podcasts, and newsletter are all designed to help you build a better WordPress product business.

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My Story

My Shows

I host two shows to discuss the WordPress creator economy: WP Product Talk, and Glam that Plugin. If you are a WordPress product creator, you’ll want to tune in regularly for experienced insights and tips from me, my co-hosts, and our guests.

Glam that Plugin

Lesley and I audit freemium plugins for how they can improve their conversion rates and adoption. We cover the directory readme, the website, the monetization, and in-plugin marketing. It’s a deep dive, everything a budding new plugin author needs, so tune in!

Watch Glam That Plugin Here

WP Product Talk

Every Wednesday I’m joined by my co-hosts and a special guest to discuss the pains, pitfalls, joys, and successes of running WordPress product-based business.

Watch WP Product Talk Here

Featured Articles

The latest insights and tips from my writings for WordPress business owners.

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People Saying Nice THings

Matt is kind, has a great sense of humor, and is humble. He is contemplative, patient, and curious. These admirable qualities also make him a great businessperson. The teams he leads have a human-first approach to solving problems and bring a shared sense of purpose to their work.
Zack Katz
Founder of GravityKit and TrustedLogin
Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
Michelle Frechette
Dir of Community at StellarWP
Matt is one of the nicest people in WordPress and brings values and humanity to everything he does, while balancing this against helping businesses to become more successful. His presence in the community truly makes it a better place.
Katie Keith
CEO at Barn2 Plugins

Giving Back. Building Community. Doing Good.

It is a long established fact that a reader will be distracted by the readable content of a page when looking at its layout. The point of using Lorem Ipsum is that it has a more-or-less normal distribution of letters.

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