Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
It is a pleasure to work alongside Matt. He takes the time to listen and prioritizes you even when you know his schedule is already overloaded. Matt has consistently great insight into business and marketing and puts his ideas forward in an easy-to-understand way.
Matt is one of the nicest people in WordPress and brings values and humanity to everything he does, while balancing this against helping businesses to become more successful. His presence in the community truly makes it a better place.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- How I Moved Customizer CSS to an External File (and Why It Matters)WordPress adds your Customizer CSS inline. I wanted it in a proper stylesheet—so I built a tiny plugin to do exactly that.
Latest Episode of WP Product Talk
- Together with co-hosts Katie Keith and Matt Cromwell, they explore how WordPress product owners can adopt lessons from Shopify’s agency-first model to build premium, high-touch…