Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
Matt is “one of the good guys” in my book. A true community builder and participator, he’s been a consistently clear voice in the sometimes murky world of WordPress. He doesn’t seem to shout, ever, but what he says, he’s thought about, and is worth reading, or listening to.
Matt likes to say he’s “generally helpful since birth” and that’s definitely something I can attest to. Matt’s been a listening ear, generous advice-giver, and co-conspirator over the years, and I’m so glad and grateful to have him in my life.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- The Problem with “No Questions Asked” Refund Policies—and What to Do InsteadRefunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
Latest Episode of WP Product Talk
- Lifetime deals often look like the perfect launch strategy — quick cash, loyal early adopters, and momentum out of the gate. But what happens after the rush? Join us as Lesley Sim, fresh off launching her new product Event Koi, shares the behind-the-scenes of kicking off with a lifetime deal. Co-hosts Katie Keith and Matt […]