Hi! I’m Matt Cromwell
I’ve navigated the WordPress product world for years. On this site, you’ll find the hard-won insights and tips I’ve gathered in blog posts, podcasts, and a newsletter—all designed to help you build a WordPress business to be proud of.
Co-founder of GiveWP
Senior Director of CX at StellarWP
Host of WP Product Talk
I open-source what I’ve learned building and supporting WordPress products so you can grow with confidence.
Matt is kind, has a great sense of humor, and is humble. He is contemplative, patient, and curious. These admirable qualities also make him a great businessperson. The teams he leads have a human-first approach to solving problems and bring a shared sense of purpose to their work.
Matt is a highly-skilled WordPress professional with a deep understanding of the platform and the ecosystem. He has a true talent for understanding industry trends and how his work fits into the future of WordPress. He is passionate about open-source and the WordPress community.
I send one email a week with original content I don’t publish anywhere else. I read and reply to every response—so if you’re growing a WordPress product business, subscribe and let’s talk.
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Latest Blog Post
- The Problem with “No Questions Asked” Refund Policies—and What to Do InsteadRefunds aren’t just money going out. They’re truth coming in; if you ask the right question and turn silent exits into insights.
Latest Episode of WP Product Talk
- Matt Mullenweg joins WP Product Talk to share his vision for WordPress AI — from Core AI to new tools shaping product dev. Don’t miss this live episode!